-
1 industrial marketing
Englisch-Deutsch Fachwörterbuch der Wirtschaft > industrial marketing
-
2 industrial marketing
1) марк. промышленный маркетинг ( маркетинг товаров промышленного назначения)See:2) марк. = organizational marketingSee:* * * -
3 industrial marketing
Mktgthe marketing of goods or services to companies, as opposed to individual consumers. Industrial marketing involves a number of key differences from selling to consumers. These include a smaller customer base with higher value or larger unit purchases, more technically complex or specially tailored products, professionally qualified purchasers, closer buyer-seller relationships, and possible group-purchasing decision making. -
4 industrial marketing
marketing m industriel -
5 industrial marketing
[com] industrijski marketing -
6 industrial marketing
1) Экономика: сбыт промышленной продукции2) Реклама: промышленный маркетинг -
7 industrial marketing
Англо-русский словарь по экономике и финансам > industrial marketing
-
8 industrial marketing
English-russian dctionary of contemporary Economics > industrial marketing
-
9 industrial marketing
сбыт промышленной продукции; отраслевой маркетингEnglish-russian dctionary of diplomacy > industrial marketing
-
10 industrial marketing
продажа на промышленном рынке; «промышленный маркетинг»Англо-русский словарь промышленной и научной лексики > industrial marketing
-
11 industrial marketing research
марк. = business-to-business research* * *любые маркетинговые исследования, проводимые организациями, которые покупают и обрабатывают изделия или услуги, но не являются конечными потребителямиАнгло-русский экономический словарь > industrial marketing research
-
12 Industrial Marketing Research Association
Универсальный англо-русский словарь > Industrial Marketing Research Association
-
13 industrial marketing research
[com] istraživanje industrijskog marketinga -
14 British Industrial Marketing Association
Универсальный англо-русский словарь > British Industrial Marketing Association
-
15 industrial
industrial [ɪn'dʌstrɪəl]∎ an industrial city une ville industrielle;∎ in industrial quantities en quantités fpl industrielles;∎ for industrial use only usage m industriel uniquementStock Exchange valeurs fpl industrielles►► industrial accident accident m du travail;industrial accident insurance assurance f contre les accidents du travail;British industrial action (UNCOUNT) grève f, grèves fpl;∎ they threatened (to take) industrial action ils ont menacé de faire grève;industrial archaeology archéologie f industrielle;American School industrial art = cours technique où l'on apprend le maniement des machines propres à une industrie particulière;Finance industrial bank banque f industrielle;industrial centre centre m industriel;industrial complex complexe m industriel;industrial design dessin m industriel;industrial diamond diamant m industriel ou de nature;industrial disease maladie f professionnelle ou du travail;British industrial dispute conflit m social;industrial espionage espionnage m industriel;British industrial estate zone f industrielle;industrial injury accident m du travail;industrial injuries benefit indemnité f pour accidents du travail;industrial marketer mercaticien(enne) m,f industriel;industrial marketing marketing m industriel;Medicine industrial medicine médecine f du travail;Finance industrial monopoly trust m industriel;American industrial park zone f industrielle;industrial relations relations fpl entre le patronat et les travailleurs;∎ industrial relations have deteriorated le climat social s'est dégradé;History the Industrial Revolution la révolution industrielle;American industrial school école f technique;Stock Exchange industrial shares valeurs mpl industrielles;British & Australian Law industrial tribunal ≃ conseil m de prud'hommes;industrial unit atelier m;industrial workers travailleurs mpl de l'industrie;Industry Industrial Workers of the World = syndicat révolutionnaire américain actif au début du XXème siècleⓘ THE INDUSTRIAL REVOLUTION La révolution industrielle commença en Grande-Bretagne dès le XVIIIème siècle. Elle apporta de profonds changements dans la société britannique en bouleversant ses structures et son fonctionnement traditionnel. Si la richesse nationale augmenta rapidement, transformant la Grande-Bretagne en phare économique mondial, elle fut synonyme de misère pour la classe ouvrière jusqu'au XIXème siècle. -
16 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
17 industrial
(a) industriel(elle)industrial accident accident m du travail; industrial accident insurance assurance f contre les accidents du travail;industrial action grève f;∎ to take industrial action se mettre en grève, faire grève;industrial centre centre m industriel;industrial complex complexe m industriel;industrial concern exploitation f industrielle;industrial design dessin m industriel;industrial disease maladie f professionnelle ou du travail;industrial dispute conflit m social;industrial engineering génie m industriel;industrial espionage espionnage m industriel;British industrial estate zone f industrielle;industrial goods biens m pl industriels;industrial group groupe m industriel;industrial injury accident m du travail;industrial injuries benefit indemnité f pour accidents du travail;industrial insurance assurance f contre les accidents du travail;the industrial machine la machine industrielle;industrial market marché m industriel;industrial marketer mercaticien(enne) m, f industriel(elle);industrial marketing marketing m industriel;American industrial park zone industrielle;industrial plant équipement m industriel;industrial pool syndicat m industriel;industrial potential potentiel m industriel;industrial product produit m industriel;industrial psychology psychologie f industrielle;industrial relations relations f pl entre le patronat et les employés;industrial town ville f industrielle;industrial trade échanges m pl industriels;industrial training formation f en entreprise;industrial tribunal ≃ conseil m des prud'hommes;industrial union syndicat d'industrie;industrial unrest agitation f sociale;industrial vehicle véhicule m industriel;industrial warrant warrant m industrielindustrial monopoly trust m industriel;STOCK EXCHANGE industrial shares valeurs f pl industrielles2 noun∎ industrials valeurs f pl industrielles -
18 industrial goods marketing
Mktgthe industrial marketing of products. Industrial goods marketing is different from the marketing of consumer goods in that it is directed at organizations, businesses, and other institutions, rather than at the individual end user of a product. It may require different marketing strategies from those used in consumer goods marketing to be effective.The ultimate business dictionary > industrial goods marketing
-
19 industrial services marketing
Mktgthe industrial marketing of services. Industrial services marketing may promote services such as maintenance contracts, insurance, training, transportation, office cleaning, and advertising to industry, businesses, and other institutions. Many services offered to industry are also offered to the consumer, but promoting them to consumers requires a variety of strategies derived from consumer services marketing.The ultimate business dictionary > industrial services marketing
-
20 marketing
марк., рек., збут n маркетинг; організація збуту; реалізація; збут; система збуту; торгівля; a маркетинговий; збутовийсистема організації підприємницької діяльності, що орієнтується на врахування вимог ринку та активний вплив на попит з метою розширення збуту товарів; ♦ на організаційному рівні маркетинг охоплює великий спектр діяльності, пов'язаний з рекламуванням (advertising¹), стимулюванням збуту (promotion¹), плануванням (planning), стимулюванням сфери торгівлі (merchandising), реалізацією (sales¹) товарів чи послуг, їх популяризацією (publicity¹) тощо═════════■═════════agricultural marketing сільськогосподарський маркетинг • маркетинг сільськогосподарської продукції; brand — маркетинг товарної марки; competitive marketing конкурентний маркетинг • маркетинг конкурентів; concentrated marketing концентрований маркетинг; consumer marketing маркетинг на споживчому ринку; consumer-orientated marketing маркетинг з орієнтацією на споживача; cooperative marketing спільний маркетинг • збут через систему кооперативів; corporate marketing маркетинг корпорацій • корпоративний маркетинг; counteractive marketing протидіючий маркетинг; data-driven marketing маркетинг, керований потоком даних; direct marketing прямий маркетинг • збут без посередників; domestic marketing маркетинг на внутрішньому ринку; domicile marketing маркетинг житла; electronic marketing електронний маркетинг; export marketing маркетинг експорту; foreign marketing маркетинг на закордонних ринках; full-scale marketing повномас-штабний маркетинг; generic marketing маркетинг немарочних товарів; global marketing; industrial marketing промисловий маркетинг; innovative marketing новаторський маркетинг; integrated marketing інтегрований маркетинг; international marketing міжнародний маркетинг; joint marketing спільний маркетинг; local marketing маркетинг на місцевому рівні; mass marketing масовий маркетинг; media marketing маркетинг засобів поширення інформації • маркетинг засобів реклами; multistep marketing багатоступеневий маркетинг; national marketing загальнонаціональний маркетинг; niche marketing; non-profit marketing маркетинг некомерційних організацій • маркетинг у сфері некомерційної діяльності; one-step marketing одноступеневий маркетинг; political marketing політичний маркетинг; product marketing товарний маркетинг; product-differentiated marketing товарно диференційований маркетинг; publishing marketing маркетинг видавничої діяльності • книжковий ринок • видавничий маркетинг; regional marketing місцевий маркетинг • регіональний збут • маркетинг регіонального масштабу; retail marketing роздрібний маркетинг • маркетинг у сфері роздрібної торгівлі; scientific marketing науковий маркетинг; service marketing маркетинг послуг; social marketing суспільний маркетинг; target marketing цільовий маркетинг; test marketing пробний маркетинг; video marketing відеомаркетинг; world marketing всесвітній маркетинг • маркетинг у світовому масштабі═════════□═════════marketing activities діяльність у галузі маркетингу • маркетингова діяльність; marketing agreement угода про збут продукції; marketing analysis аналіз збуту; marketing association збутова асоціація; marketing audit перевірка збуту • ревізія збуту; marketing board рада з маркетингу; marketing budget бюджет маркетингу • маркетинговий бюджет; marketing campaign кампанія організації й стимулювання збуту; marketing cartel картель у сфері збуту продукції; marketing competition конкуренція за ринки збуту; marketing concept маркетингове поняття; marketing contribution сприяння збуту продукції; marketing contol регулювання збуту • керування маркетингом; marketing cooperative збутовий кооператив; marketing costs витрати збуту • маркетингові витрати; marketing department комерційний відділ • відділ збуту; marketing director директор відділу збуту • завідувач відділу збуту; marketing effort маркетинговий захід • захід у сфері організації і стимулювання збуту; marketing environment маркетингове середовище; marketing executive спеціаліст у галузі маркетингу; marketing exhibition торговельна виставка; marketing expenses витрати збуту; marketing information system система маркетингової інформації; marketing manager завідувач відділу збуту; marketing method метод збуту продукції; marketing mix; marketing organization збутова організація; marketing plan план збуту продукції; marketing policy політика в галузі збуту • стратегія в галузі збуту; marketing possibilities можливості маркетингу • можливості збуту; marketing potential сподівана реалізація • потенціал маркетингу; marketing practice методика маркетингу; marketing purpose мета маркетингу; marketing research маркетингові дослідження • аналіз можливостей збуту; marketing scheme програма збуту продукції • система маркетингу; marketing strategy маркетингова стратегія • стратегія маркетингу; marketing syndicate синдикат у сфері збуту • маркетинговий синдикат; marketing team маркетингова команда; marketing technique методи маркетингуmarketing ‡ business organization (384)═════════◇═════════маркетинг < англ. marketing < market — ринок, збут* * *маркетинг; реалізація; збут
См. также в других словарях:
Industrial marketing — is the marketing of goods and services from one business to another. The word industrial has connotations of heavy machinery, mining, construction etc. but industrial marketing is not confined to these types of business activities. Broadly (and… … Wikipedia
industrial marketing — UK US noun [U] COMMERCE ► trade in products and services between companies, especially those that are used in manufacturing: »In some industrial marketing situations, suppliers work with buying organisations to solve technical problems, knowing… … Financial and business terms
industrial marketing — /ɪnˌdʌstriəl mɑ:kɪtɪŋ/ noun the marketing of industrial products ● After doing a course in industrial marketing, I got a job selling machinery to aircraft manufacturers … Marketing dictionary in english
industrial marketing manager — rinkodaros inžinierius statusas T sritis profesijos apibrėžtis Inžinierius, kuris specializuojasi produkto paskirstymo arba platinimo tyrimo ir būdų srityse, teikia išvadas apie jo gamybos rentabilumą. atitikmenys: angl. industrial marketing… … Inžinieriai, technikai ir technologai. Trikalbis aiškinamasis žodynėlis
industrial marketing research — business marketing research Any form of marketing research undertaken among organizations that buy and add value to products and services but are not the final consumers. Compare consumer research … Big dictionary of business and management
Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… … Wikipedia
Marketing strategies for product software — assist software firms to determine the type of market analysis that is needed for decision making. Two general strategies that are well known in the marketing discipline are: marketing mix; and relationship marketing. Marketing mix is the typical … Wikipedia
Marketing decision support systems — (MKDSS) is an information system that helps with decision making in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Marketing decision support system — A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. It consists of information technology, marketing data and modeling capabilities that enable the system to provide predicted… … Wikipedia
